Cadency, Marshalling, Arms for Women

Cadency, Marshaling, Arms for Women While the utilization of recognizing images have been embraced by the universes clans and countries extending once more into antiquated history, heraldry as we currently characterize it initially got built up in Europe following the Norman Conquest of Britain in 1066, quickly picking up in prevalence during the finish of the twelfth and start of the thirteenth century. All the more appropriately alluded to as ordnance, heraldry is an arrangement of recognizable proof that utilizes innate individual gadgets depicted on shields and later as peaks, on surcoats (worn over reinforcement), bardings (protective layer and trappings for ponies), and pennants (individual banners utilized all through the medieval times), to aid the distinguishing proof of knights in fight and in competitions. These unmistakable gadgets, stamps, and hues, most normally alluded to as escutcheons for the showcase of arms on surcoats, were first received by the more noteworthy honorability. By the mid-thirteenth century, in any case, escutcheons were additionally in broad use by lesser respectability, knights, and the individuals who later came to be known as courteous fellows. Legacy of Coats of Arms By custom during the medieval times, and later by law through conceding specialists, an individual emblem had a place with one man just, being passed from him to his male-line relatives. There is, hence, nothing of the sort as a crest for a family name. Essentially, it is limited, one arm, a token of the beginning of heraldry as a methods for moment acknowledgment in the main part of fight. In light of this plunge of escutcheons through families, heraldry is critical to genealogists, giving proof of family connections. Of uncommon criticalness: Cadency - The children in every age acquire the fatherly shield, yet modify it marginally in a convention known as cadency with the expansion of some imprint which, in principle at any rate, is propagated in their part of the family. The oldest child likewise follows this custom yet returns to the fatherly emblem upon the demise of his father.Marshaling - When families were converged through marriage it was regular practice to likewise union or consolidate their separate escutcheon. This training, known as marshaling, is the specialty of masterminding a few ensigns in a single shield, to mean the partnerships of a family. A few normal techniques incorporate spearing, setting the arms of the couple one next to the other on the shield; crest of affectation, putting the arms of the wifes father on a little shield in the focal point of the spouses shield; and quartering, usually utilized by youngsters to show the arms of their folks, with the dads arms in the first and fourth quarters, a nd their moms in the second and third. ​Bearing of Arms by Women - Women have consistently had the option to acquire arms from their dads and to get awards of crests. They can possibly give these acquired arms to their youngsters in the event that they have no siblings, in any case - making them heraldic beneficiaries. Since a lady normally didn't wear protective layer in the Middle Ages, it turned into a show to show the escutcheon of her dad in a capsule (precious stone) formed field, as opposed to a shield, whenever bereaved or unmarried. At the point when hitched, a lady could bear the shield of her significant other whereupon her arms are marshaled. Conceding of Coats of Arms Emblems are conceded by the Kings of Arms in England and the six districts of Northern Ireland, the Court of the Lord Lyon King of Arms in Scotland, and the Chief Herald of Ireland in the Republic of Ireland. The College of Arms holds the official register of all escutcheons or heraldry in England and Wales. Different nations, including the United States, Australia, and Sweden, additionally keep up records of or permit individuals to enlist crests, however no official limitations or laws are forced on the course of arms. The conventional technique for showing an emblem is called an accomplishment of arms and comprises of six fundamental parts: The Shield The crest or field on which are put the direction in emblems is known as the shield. This originates from the way that in medieval occasions the shield borne on the arm of a knight was ornamented with different gadgets so as to distinguish him to his companions amidst fight. Otherwise called a warmer, the shield shows the novel hues and charges (lions, plans, and so on that show up on the shield) used to recognize a specific individual or their relatives. Shield shapes may fluctuate as indicated by their geological beginning just as the timeframe. The state of the shield isn't a piece of the official blazon. The Helm The rudder or head protector is utilized to show the position of the conveyor of the arms from the gold full-confronted steerage of sovereignty to the steel cap with shut visor of a respectable man. The Crestâ Before the finish of the thirteenth century numerous aristocrats and knights had embraced an auxiliary genetic gadget called a peak. Most usually made of quills, calfskin, or wood, the peak has generally been utilized to help recognize the rudder, like the gadget on the shield. The Mantle Initially expected to shield the knight from the warmth of the sun and to avert downpour, the mantle is a bit of fabric put over the protective cap, hanging down the back to the base of the rudder. The texture is regularly two-sided, with one side being of a heraldic shading (the chief hues are red, blue, green, dark, or purple), and the other a heraldic metal (normally white or yellow). The shade of the mantling in a crest regularly reflects the fundamental shades of the shield, despite the fact that there are numerous exemptions. The mantle, contoise, or lambrequin is regularly decorated on the masterful, or paper, ensign to offer noticeable quality to the arms and peak, and is generally introduced as strips over the steerage. The Wreath The wreath is a wound luxurious scarf used to cover the joint where the peak is appended to the cap. Present day heraldry delineates the wreath as though two hued scarves had been meshed together, the hues demonstrating then again. These hues are equivalent to the principal named metal and the first named shading in the blazon, and are known as the hues. The Motto Not authoritatively conceded with an escutcheon, adages are an expression which consolidates the fundamental way of thinking of the family or an old call to arms. They could possibly be available on an individual emblem, and are ordinarily positioned beneath the shield or once in a while over the peak.

Personal, Social, and Cultural Contexts Established by the Frame Story

Individual, Social, and Cultural Contexts Established by the Frame Story in MAUSÂ Â Â The utilization of the casing story, an all-encompassing account used to interface a progression of inexactly related stories, infests writing. A case of an edge story for a huge scope - integrating an entire book-length work, not a basic short story - can be found in Art Spiegelman's realistic novel MAUS. Every one of the story's six segments is surrounded with grabs of the communication among Vladek and Art during the meet that as far as anyone knows happened to make the book. This confining encourages us find out about Vladek's character, which we would not think about from his fairly level, dispassionate Holocaust account. In coming to comprehend this book, we should likewise consider the way that no work of writing exists in a vacuum, and all writing is influenced by the social and social settings of its writer and its peruser. MAUS is no special case. In MAUS, the utilization of casing stories assists with building up close to home, social, and social setting for the primary stories told inside. In this push to give abstract works a type of setting, it appears that there are three channels through which any work of writing can be seen. The first of these is the thing that I will call the individual setting, that is, the data we accumulate about the past encounters of the hero and other focal figures of the work. Unmistakably, what has befallen an individual, genuine or anecdotal, in the past will permanently educate their present and future activities and feelings. The second channel is the social setting: the connections that characters structure among themselves. (In MAUS, I will likewise allude to this as the familial setting, since the focal relationship in the book is... ...e realistic novel. This assists with explaining the social setting wherein Vladek sees himself. All in all, three distinct sorts of setting are built up by the outline story in the book. These are the individual, social, and social settings which I have portrayed. Maybe there are others, yet these three appear to be the most integral to understanding the collaboration of writing with its experience culture. As there is peruser reaction analysis, maybe we may propose a school of culture-reaction analysis, dedicated to understanding the thoughts depicted in writing considering the environmental factors where they were made. Â Captured in a photo, without a casing, You see her standing tall yet you see no face to fault. Â Tara MacLean, Let Her Feel The Rain Works Cited: Spiegelman, Art. Maus. New York, Toronto: Random House, Inc. 1973. Individual, Social, and Cultural Contexts Established by the Frame Story Individual, Social, and Cultural Contexts Established by the Frame Story in MAUSÂ Â Â The utilization of the casing story, an overall account used to associate a progression of approximately related stories, infests writing. A case of an edge story for an enormous scope - integrating an entire book-length work, not a straightforward short story - can be found in Art Spiegelman's realistic novel MAUS. Every one of the account's six segments is surrounded with grabs of the cooperation among Vladek and Art during the meet that apparently happened to make the book. This confining causes us find out about Vladek's character, which we would not think about from his fairly level, apathetic Holocaust account. In coming to comprehend this book, we should likewise consider the way that no work of writing exists in a vacuum, and all writing is influenced by the social and social settings of its writer and its peruser. MAUS is no special case. In MAUS, the utilization of edge stories assists with setting up close to home, social, and social setting for the primary stories told inside. In this push to give scholarly works a type of setting, it appears that there are three channels through which any work of writing can be seen. The first of these is the thing that I will call the individual setting, that is, the data we store up about the past encounters of the hero and other focal figures of the work. Obviously, what has befallen an individual, genuine or anecdotal, in the past will permanently advise their present and future activities and feelings. The second channel is the social setting: the connections that characters structure among themselves. (In MAUS, I will likewise allude to this as the familial setting, since the focal relationship in the book is... ...e realistic novel. This assists with explaining the social setting wherein Vladek sees himself. All in all, three distinct kinds of setting are built up by the outline story in the book. These are the individual, social, and social settings which I have portrayed. Maybe there are others, yet these three appear to be the most integral to understanding the collaboration of writing with its experience culture. As there is peruser reaction analysis, maybe we may propose a school of culture-reaction analysis, dedicated to understanding the thoughts depicted in writing considering the environmental factors wherein they were made. Â Captured in a photo, without an edge, You see her standing tall however you see no face to fault. Â Tara MacLean, Let Her Feel The Rain Works Cited: Spiegelman, Art. Maus. New York, Toronto: Random House, Inc. 1973.

Employees With Passion - An Appreciation Program Sample

Questions: 1. What makes Hot Topic so fruitful as a retailer? What makes them so famous with their representatives? How might they keep their prosperity going?2. How does the possibility of no dividers and no entryways in the corporate central command support the way of life Hot Topic is attempting to propagate? Do you figure you might want to work in such an air? Answers: 1. Hotly debated issue Incorporated is effective as a retailer as it approves various merchandise like frill, T-shirts and garments equipped towards the mainstream society by putting an accentuation on the patterns of present day music. It tends to be said that the firm proposes various social extras alongside dress and social things focused on youthful market section. In addition, the CEO of the firm thinks about that the one of a kind corporate culture inside the association depends on an eagerness for an idea, which encourages the firm to run effectively. The organization gives a sound situation to work, consequently, the representatives can fit in well and are additionally refreshing for their commitment to the firm. The organization gives different perquisites like show repayment and worker of the month program alongside 9/80 program and a lot more so as to fulfill the representatives. The senior administrators of the firm can converse with the clients alongside their representatives in regards to the activity and administrations gave. This will assist with creating increasingly imaginative thoughts and projects and execution of these will make the firm ready to run effectively (Ciccarelli White, 2012). 2. The proposition of no entryways, no dividers in the business home office of the specific firm supports its way of life as this takes significance off chain of command, convinces participation and open style declaration (Bernstein, 2012). Truly, any individual might want to work in such a domain as it advances coordinated effort and open correspondence. References Bernstein, D. (2012).Psychology. Belmont, CA: Wadsworth, Cengage Learning. Ciccarelli, S. White, J. (2012).Psychology. Upper Saddle River: Pearson Prentice Hall.

Cheapest Research Paper - Make Yours Only Look Better

Cheapest Research Paper - Make Yours Only Look BetterThe cheapest research paper is one you might already be using. There are of course ways to get a decent rate on a research paper, and in some cases, even a much lower rate. The exact formula for getting the lowest rate on your research paper is a secret that's meant to be hidden.The secret is in the way you are able to get your research paper to a cheap rate. The entire procedure is very simple, and you will find that the easier it is to complete, the better chance you have of receiving a low price for your research paper. If you want the cheapest research paper possible, then your research paper needs to be simple to complete, and you need to have an impressive price on it.Before we go any further, it is important to understand that your research paper is being hired for a reason. This may be a school or research organization who are attempting to gather data from a group of people, but they also need to pay to research papers and may not be happy with the way they are being used.If you know how to take out a decent price on your research paper, then you can rest assured that you will get what you need for your research paper. There are actually several ways you can do this, and there are even methods that are guaranteed to get you a decent price.First off, there is the simple research paper which will be reviewed to determine the existence of the work. The paper should then be reviewed by the organization to get their thoughts on the research paper, which can then be distributed to the buyers.Another way to obtain a cheap research paper is to write the paper yourself. This may sound crazy, but if you know what you are doing, you will find that writing the research paper can be a simple process.The cheapest research paper will likely involve you being able to give a sample of your work, but to get a cheap rate on the paper, you will need to be able to convince the buyer that what you are offering is great. I t's important to see that your paper doesn't have any spelling or grammatical errors. No matter how good you are, your work will still be able to get you a cheaper rate if it's not perfect.

Social Networks Or Virtual Communities - 1181 Words

Social Networks or Virtual Communities? Unlike film, social media is built on interaction. So, how can we describe the digital environment in relation to multiculturalism? When asked about virtual culture, Stephanie was unclear as to what it entailed (S. Jean, personal communication, April 5, 2017). Scholars suggest the digital sphere may create a â€Å"third culture,† incorporating traits of culturally diverse users (McEwan Sobrà ©-Denton, 2011, p. 253). This amalgamation reduces barriers to communication by finding a middle ground of understanding for users (McEwan Sobrà ©-Denton, 2011). Stephanie, however, remains skeptical of the theory. While she frequently posts on platforms such as Facebook, she recognizes the negative impact they have†¦show more content†¦While Stephanie is fluent in English, those who are not may face greater challenges in communication (S. Jean, personal communication, April 5, 2017). Because CMC now relies on a distinct mode of informal language and symbols, intercultural exchange online may degrade to superficial comments and surface-level engagement—relationships built on â€Å"weak ties.† (Shiau, 2016, p. 5). Stephanie agrees with the concept of insignificant exchanges, noting that social media allows her to talk with more people, but with less depth and consideration. She describes her messaging on social media as â€Å"less sincere† than face-to-face interactions and far more â€Å"practiced.† (S. Jean, personal communication, April 5, 2017). She believes this follows a modern trend—as more people have access to social media, they grow more reliant on its use (S. Jean, personal communication, April 5, 2017). This, of course, was not an overnight phenomenon. Growing up, mobile texting was prominent among her family members, even when she lacked a computer in her home (S. Jean, personal communication, April 5, 2017). While language may remain a challenge in social media, cultu re in other forms may be growing more unified. Marcoccia (2012) identifies English being the default language of the internet as symbolic, indicating a growing sense of cultural standardization. The question then is whether internet culture is an amalgamation of global values, or a domination of Western culture (Marcoccia,Show MoreRelatedEssay on Virtual Worlds Defined1511 Words   |  7 PagesVirtual Worlds Defined Modern virtual worlds are massive, simulated environments that can be accessed via the World Wide Web. Virtual worlds can be categorized into two distinct groups: â€Å"gaming† virtual worlds and â€Å"social† virtual worlds. As their names imply, these two categories of virtual worlds are distinguished by their overall purposes. The first type is designed primarily for game play, and the second type almost exclusively for communications. 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Obesity A Growing Problem - 1658 Words

Running head: Obesity JoAnne DuBois Pima Medical Institute Abstract Obesity continues to be a growing problem in the U.S. with diet and lifestyle as two major contributors. Americans are becoming less active and eating more unhealthy foods that are easily accessible. Diet and lifestyle seems to be the more obvious causes for obesity, but there are many different factors that play a role in the continuing rise of this epidemic. Other factors include: environment, inactivity, genetics, socioeconomics, stress, medications, and illness such as hypothyroidism. Obesity may cause life threatening health risks such as heart disease, stroke, diabetes,†¦show more content†¦The second method is by measuring their waist circumference. A waist circumference of 35† or greater for women and 40† for men is considered unhealthy (Coalition, 2015). The health risks associated with obesity include high blood pressure, diabetes, heart failure, gall bladder disease, osteoarthritis, sleep apnea and other respiratory problems, and some cancers. Obes ity affects more than one-third of adults and 17 percent of youth. 78 million adults and 12 million children are obese (Obesity Statistics in the United States, 2014). Obesity has increased by 214 percent between 1950 and 2000 (Bird, 2013). It is estimated that an obese person will live eight to ten years less than a non-obese person. Mexico has the highest obesity rate while the U.S is ranked the second in the world (Allen, 2013). Lifestyle and diet play important roles in the health of the American people. The writer for â€Å"Everyday Health†, Ingrid Strauch says: More people are eating meals in restaurants which usually serve oversized portions of high calorie foods. The portion sizes of snacks and packaged foods have become larger over the years. Fewer meals are being prepared at home because many adults have longer work hours and don’t have the time. With the invention of technology, children spend more hours watching television, playing electronic games, or using computers and less time engaging in physical activity (Strauch, 2015). The lunches offered in American schools usually lack

College Essay Seventeen free essay sample

I am seventeen. I am ignorant, impolite and irresponsible. I lie, cheat, and hate for no apparent reason. I am unkind, self-centered, and rude. I have never known grief, disappointment, or despair. I refuse to talk to my parents about my life, preferring to spread insignificant gossip with my friends. I speed down slick, country roads pushing 90 miles an hour, causing car accidents and conflicts wherever I go. I am oblivious to all current events and worldly situations, present or past. I am noisy, fake, and obnoxious. I smoke and drink at every opportunity and am, to all outside eyes, completely lost within myself and this world. I am a teenager, one of the most stereotyped age groups in existence. Ironically, I have been unfairly placed under the far too common stereotype of a reckless youth who is unaware, unkind, and unappreciative. I am the nuisance of the world; causing more avoidable car accidents, misusing all of my free time, and sleeping through most of my required high sch ool classes. When people look at me, they examine through self-tinted lenses, colored with doubt, distrust, and disgrace. For these reasons, along with hundreds more, the generations before me are terrified of the day that I become an adult because the world will then, without a doubt, crumble apart in the hands of a newly turned eighteen year old. Most of these people will never find out how modest, compassionate, and generous I actually am. I am a devoted daughter, a dedicated student, a loyal friend, and a selfless volunteer. I am an associate, a photographer, and an artist. I voice my opinions and don’t change them just because one of my peers vehemently disagrees. I love, dislike, and show indifference. I do not judge or put others down because their dreams are far calmer than what I can’t contain within my wild mind. Some would interpret those dreams as improbable, maybe even impossible, but I have the ambition to make them a reality. I will go to college not onl y to find lifelong friends, but to push myself one step closer to the goals I want so badly. Through kind actions, intellectual discussions, and genuine consideration, I will change the stereotypes that are wrongly placed upon me and my peers. One word, one person, one day at a time, I will show those who judge that we are not inferior. Although I am sure that when I am older and wiser there will be, yet another, group of ungrateful, impolite, and uncontrollable youth, I hope I will be able to hold onto these memories and look beyond the labels and see the true individuals inside. For now, I will remain honest, independent, and passionate, but, most importantly, I am simply me: seventeen.

Pollution In Europe Essays - Aquatic Ecology, Hydrology,

Pollution In Europe Water Pollution in Europe Table of Contents Pages 1 Introduction Pros/Cons 2 European/Citizens Europe's Proposal For Good waters by 2010 3. Europe's Surface Water Europe's Ground Water 4. The Water Frame Work Directive Penalties Waste Advice 5. Solutions to save Europe Waterways Conclusion 6. Bibliography Introduction Water pollution is a problem that effects all living things. Every living organism on earth requires water to survive. When the water is polluted, it not only effects the plants, insects, and animals, it harms people. Taking care of this planet's water is vital to the short term and long term survival of the living things that inhabit the earth. The oceans, lakes, and streams are constantly polluted by individuals and many industries. These waters must be cleaned up before the costs are way beyond money and the damage way beyond repair. Action to clean up the Earth's precious water supply is long over due. Governments, as well as the individual, in all countries must begin to take action. Plans must be made to rid the waters of pollution, and prevent any further destruction of the one and only source of water that Earth has. Governments need to develop policies and regulations to stop the passage of pollutants into the water. The individual must take their own action. Using products that do not cause harm to the ocean, disposing of harmful products, and pushing the government to take action against water pollution are not only the rights of the individual, but the obligations of the individual. The action taken now will not only make the planet safer and cleaner for the present, but for generations to come. Pros The pros to saving the ocean are far greater than any cons someone might come up with. One of the obvious pros is that cleaning up the ocean means a healthier planet. Contaminating the oceans also contaminates our food supply. Having healthier seafood makes for healthier people. Cleaning up and taking care of the oceans gives people a good place for recreation. The process of cleaning up and monitoring the oceans will provide many new job opportunities. Action to take clean the ocean may sound expensive, but it will be cheaper in the long run. If the world waits to long to take action, then the costs to clean up the ocean could be enormous. Letting the oceans reach dangerous levels of contamination will for sure cost even more money. Cons The biggest con in the struggle to save the ocean is cost. The cost to create action plans for saving the ocean will most definitely be high. Many people might feel that there are more important things to take care of right now. The oceans do not appear to be under immediate threat. The plan to clean up the oceans will also be an inconvenience to many. Industries will have to hire engineers to develop cleaner methods of use and disposal of harmful substances. Cleaner methods of disposal are usually more expensive. Many smaller companies may go out of business due to rising costs of production and disposal. Farmers will have to resort to other chemicals for pesticides and fertilizers that may not be as effective. The farmer may lose money in taking action to prevent runoff. The consumer will probably have to pay more for products that are environmentally sound. The government will have to hire people to enforce the new legislation. 1 European Citizens Europe's citizens are increasingly demanding cleaner water, cleaner water for drinking, cleaner water for bathing, cleaner water as part of their environment, and their local and regional heritage. The increasing demand by citizens and environmental organisations for cleaner rivers and lakes, groundwater and coastal beaches is evident. This demand by citizens is one of the main reasons why the Commission has made water protection one of the priorities of its work. A new European Water Policy will have to get polluted waters clean again, and ensure clean waters are kept clean. In achieving these objectives, the roles of citizens and citizens' groups will be crucial. This is why a new European Water Policy has to get citizens more involved. . Good Waters by 2010 There are a number of objectives in respect of which the quality of water is protected. The key ones at European level are general protection of

Edgewood Lake Hospital Essays

Edgewood Lake Hospital Essays Edgewood Lake Hospital Paper Edgewood Lake Hospital Paper Edgewood Lake Hospital (ELH) which opened in 1945, is a 30-bed, independent, not-for-profit hospital located in rural northern California. It provides inpatient and outpatient services to the close-knit community that resides within the forested and lakeside town the facility is nestled in. Although it is known for its great track record for quality and is held in high regard by the surrounding community, it has steadily experienced financial losses from 2006 through 2009. These losses can be attributed to factors both internal and external to the facility itself. Poor executive leadership by the recently replaced CEO, Richard Fuchs, has resulted in great financial losses for ELH. Further paramount financial losses have resulted from extreme budgeting discrepancies, mismanaged funds and failure to identify loss-contributors in time to rectify them. These losses have resulted in a decreased morale of the existing staff and have made recruiting for open positions difficult. The staff’s faith in the facility and its longevity has wavered and diminished as a direct result of mismanagement and the resulting financial instability. Nearby competition from a newer and better-equipped for-profit hospital that offers specialty care is a direct and impending threat. Increasing billing regulations from Medicare that call for replacing/purchasing new computer systems are sure to add to the surmounting financial pressures. The Board of Directors has hired a new CEO, Shannon Johnson, who comes from serving 5 years as CFO to Rocky Hills Valley Hospital, a critical access facility in rural northern California. She will be faced with the challenge of employing effective leadership in order to make ELH profitable within a 2-year time span. By examining the current state of the hospital, identifying its key stakeholders and scanning its internal and external environments for contributing factors and possible areas for improvement, strategies aimed at better positioning ELH both competitively as well as financially will be recommended. Key Stakeholders ELH has various stakeholders, each of which has a different relationship with and varying interests in the community hospital. One group of stakeholders would be the close-knit, small community that is offered inpatient/outpatient services by this facility. This stakeholder group boasts a county-wide population of 5,135 citizens. A more distinctive stakeholder group would be the elderly sector of the population, as they make up 54% of the payer mix that is responsible for all revenue received by ELH. The healthcare costs of these senior citizens are funded by the government through the Medicare program. Another group of stakeholders is the primary care providers within ELH. Although the hospital does afford them a facility to practice medicine in, growing discontent has resulted as of late within this stakeholder group. Due to the lack of specialty physicians in this facility, these providers have been forced to provide care that is out of their scope of practice and out of their comfort level. Another principal stakeholder is the newly hired CEO of ELH, Shannon Johnson. She is a graduate of a major university and is also a certified public accountant. Her role will be a vital one in whether ELH recovers from its recent history of financial losses as her executive leadership spearheads this effort. She was chosen by the board of directors as she brings with her experience in managing a hospital in a rural setting. Another stakeholder, as well as direct competitor, for ELH is Creekside Trails Hospital. Although each hospital serves distinct patient populations, a competition for patients in recent years has developed. External Environment In order to arrive at a well-rounded and all-encompassing solution to ELH’s critical state, the external environment must be examined. Looking closely at the environment external to ELH will allow for possible threats to the hospital’s success to be revealed and curtailed if possible. Upon scanning the external environment, opportunities for improvement should be identified and made an integral part of the final strategy to restore and revitalize ELH to its former glory. Threats The most direct threat to ELH is the strong community competitor, Creekside Trails Hospital. It is a 45-bed, for-profit facility located 35 miles away on the other end of the lake and is 50 years newer than ELH having been opened in 1995. It is a for-profit organization and offers more specialty services, namely cardiology care. This threatens ELH’s livelihood not only by creating a more appealing alternative for citizen seeking medical attention but also by becoming a viable option for current ELH staff looking for a more stable and promising place of employment. Another threat is the current state of rural hospitals nationwide. According to the case study, about 25% of Americans live in rural areas and only about 10% of physicians actually practice in rural areas. There is a 15% gap in the ratio of rural citizens to available practicing physicians. This is a threat to ELH’s need to attract and hire more physicians. In relation to rural hospitals, citizens have longer drive times to their medical facilities. This causes them to delay routine visits which subsequently exacerbates illness. National health policy and government reimbursement standards are also threats external to ELH. There are increasing regulations on quality, privacy, efficiency, costs and services while government reimbursement rates are declining. Increasing demands for quality and compliance while funding is steadily declining will lead to a growing gap in healthcare costs and affordability. The Medicare program is increasing its quality and compliance demands putting rural hospitals at a disadvantage to their inner-city counterparts. Reason being that rural hospitals have fewer coders and internal auditors to stay abreast of changing regulations which results in increases in fines and denied claims. Some demographics of Edgewood County are also a threat to the overall welfare of ELH. The following table was created from figures provided within the case study: Table 1 Income and Median Age: Edgewood County versus National Average | Median Household| Median Age| | Income| (Years)| Edgewood County | $ 44,238.00| 40. 8| National Average| $ 59,948. 00| 33. 3| Table 1 shows that Edgewood County’s median household income is 26. 2% less than the national average median income. This not only provides the population of Edgewood with less disposable income but also results in ELH having a smaller revenue pool than the national average. Another notable difference is that Edgewood County’s median age is 22. 5% higher than the national average median age. This will at some point mean a higher number of elderly patients, who if subsidized by Medicare, will create a need for more billing/coding staff to be hired creating yet another expense. Opportunities| | ELH and its surrounding community have historically shared a good relationship. When the former CEO proposed and built a wellness center dedicated to enriching the healthcare experience of its patients, the idea garnered much support from the town. The former CEO’s ability to raise $120,000 in community donations alone to fund the construction of the Edgewood Lake Wellness Center demonstrates that there once existed, and can again exist, a viable source of plentiful community support. The customer base was proven to be strong and loyal in favor of and support for the medical facility. ELH is the sole, or one of very few, healthcare facilities within a commutable distance for citizens of the town. This could provide a competitive advantage above larger hospitals in metropolitan cities which require extensive travel and great expense for citizens to reach. The new CEO, Shannon Johnson, has seen hospitals with bleak outlooks benefit greatly from joining healthcare networks. There are also other designations, such as that of being a Critical Access Hospital (CAH), which could prove helpful in turning ELH into a profitable and successful facility. Shannon Johnson’s previous place of employment was a CAH and so converting to this designation might be in her prospects for corrective strategies. The reimbursement for CAH’s is cost-based as opposed to the current diagnosis-related reimbursement. To be eligible for designation as a CAH, the facility must be at least 35 miles from next nearest hospital, operate fewer than 25 beds, have an average length of stay less than 96 days and must offer emergency services 24 hours a day 7 days a week. Porter’s Five Forces of Competitive Position: Structure Analysis Issues After careful review of the external environment, several structural issues were identified related to Porter’s Five Forces of Competitive Position. One is the limited geographical coverage of ELH’s reach. It services a county of just above five thousand residents and also shares that small population size with another competitor. The geographical factors also work against ELH in that it is located in a rural area making it challenging and difficult to attract/hire physicians to fill vacancies on medical staff. Legislative effects threaten the solvency of ELH’s finances because while regulations are increasing and becoming stricter, funding is being decreased making it difficult for smaller hospitals to remain compliant. Internal Environment An examination of the internal environment of ELH is an equally important aspect of arriving at a solution methodology for this hospital’s current difficulties. The internal scan will be comprised of identifying the strengths and weaknesses of the internal environment as well as revealing any resources, competencies and capabilities of the same. Strengths  Its most notable strength is that ELH is held in high regard by members of the surrounding community. It is one of only 2 healthcare facilities easily accessible to residents of Edgewood County. Of the 2 facilities, it is the only one to have its own dedicated wellness center. Furthermore, ELH has been an integral part of the town for 50 years, a fact that provides an unattainable status by its nearby competitor. In addition, its medical staff has a very low turnover, measuring at 6% in 2008. Despite the misdirection under the previous CEO, ELH has a strong middle management with a significant tenure. It is this group that is responsible for maintaining morale positive and consistent. Now that Shannon Johnson has been brought on board, she is also a great strength ELH can draw from as the facility can only stand to gain from her bountiful experience with rural hospitals and steering them towards success. The hospital itself has a great track record of quality: it scored 100% for delivering discharge instructions versus national average of 69% and also scored 100% for providing smoking cessation counseling for congestive heart failure cases versus national average of 89%. Weaknesses  Prior to the hiring of the new CEO, lack of executive leadership was possibly the greatest weakness of the internal environment. In order for all the individual parts of any organization to function cohesively and properly, there must be solid and strong support from the top. Executive management holds the power to make or break its organization and when this position is filled by an unqualified weak-minded individual, only failure can result, as it did in the case of ELH and former CEO Richard Fuchs. The facility itself also has structural limitations that create yet another weakness. With 30 beds and a surrounding population of 5,135, ELH only has resources to service 0. 6% of the population at one time. Its capability to serve in the grand scheme of things is diminutive and very possibly one of the reasons new talent will not join the existing staff. Although the hospital has a history of outstanding quality in service, it also has a standing track record of poor financial performance. This is in large part due to the poor financial decisions made by the former CEO but is also a product of uncontrollable forces. For example, declining reimbursement by Medicare has resulted in extensive losses on Medicare patients. As seen in the case study’s Exhibit 1, which charts the various parties contributing to ELH’s payer mix, more than half of the patients are Medicare beneficiaries. Further financial weakness is identified in the steadily increasing operating costs. A collective bargaining agreement with a local union resulted in higher salaries for RN’s. Also, the inability to permanently fill physician vacancies has resulted in having to pay higher costs to temporary physicians. Low physician recruitment is a weakness that not only affects the bottom line but also the quality and continuity of healthcare offered to ELH patients. The areas that are most affected by this are that of general surgery and primary care. Resources, Competencies and Capabilities ELH has a variety of resources at its disposal. Careful identification and scrutiny of them will allow them to be called upon during the initiative to restore financial stability. The previously mentioned positive relationship that exists between the facility and its surrounding community leads to one  very valuable resource. Garnering support from the surrounding community it serves, both in terms of financial contributions and in terms of building loyalty, is an existing and proximal resource. The reputation enjoyed by ELH of having superior quality of care is a resource that should be placed at the forefront of the efforts to attract new physicians and new patients. The newly hired CEO, Shannon Johnson, will be an invaluable resource based on her previous experience and her CPA license signifying her great understanding of finance. Another resource, that currently seems to be the reason for the financial turmoil being faced by ELH, is the Edgewood Lake Wellness Center. This facility has already been constructed and paid for. It could prove to be a great resource if its use were maximized to provide a competitive advantage over Creekside Trails. A final resource and competency housed within the walls of ELH is the existing staff that has a proven record for performing quality service and whose ability to excel in healthcare as well as contribute in community service certainly provides a differentiation between ELH and its competitors. Not only is the staff capable of meeting and surpassing the expectations of quality held by the surrounding community, but ELH goes above and beyond to offer value-added services. The hospital created the Mobile Health Service Unit (MHSU), a large utility vehicle servicing residents at the perimeter of the county. It is equipped to perform physical assessments and other primary care services. Strategies and Recommendations. In order to make recommendations on how to make ELH profitable, secure fiscal solvency, address the physician recruitment problems, increase staff productivity/performance and stabilize the executive leadership team, environmental scanning was performed. The importance of environmental scanning is that it will reveal the strengths, weaknesses, opportunities and threats of the entity. Identifying these characteristics will assist in creating a strategic plan meant to help the facility reach the aforementioned short-term and long-term goals. ELH should implement a new marketing strategy while maintaining its core competencies that have awarded the facility recognition and customer loyalty. The first strategy to be recommended is one of concentric diversification. ELH will not only serve as a medical facility like its competitor, but will also open up its wellness center to host community fitness events/initiatives, intramural sports activities of local youth and informative seminars open to the public. Another strategy is one of branding. The Mobile Health Service Unit seems to be one of its kind in the area – taking health to homes. The great service it offers to residents at the perimeter of the county should be marketed as a backdrop of care, concern and initiative by ELH for its patients, all patients, not only the ones who are able to commute to the facility. This existing resource could possibly be turned into a mode of offering transportation services to and from ELH for needy patients with scarce resources. A strategy that could be used as a last resort would be one of divestiture whereby ELH could be purchased by or integrate on some level with its competitor, Creekside Trails. A less drastic and very feasible strategy would be to change the designation of ELH to one of a critical access hospital. The new CEO has full working knowledge of how to obtain this designation, and the current size and location of the hospital make it a possible alternative as it would be easy to reduce number of beds from 30 (current) to 24 or less (required) and meets the requirement of being at least 35 miles away from nearest hospital, which it is. An aggressive proactive strategy for filling physician openings has been developed. A team must be created that is dedicated to attracting and recruiting specialty physicians. This team should at minimum include the Human Resources Director, middle management (who is tenured and can offer valuable insight into why ELH is a great place to practice), current over-worked caregivers as well as a representative from the town’s visitor center who can in collaboration create an attractive portfolio of the town itself and the quality of life it offers to its inhabitants, a listing of the quality recognitions and resulting loyalty ELH has acquired, a commentary of the excellent environment ELH provides for its staff as well as its plans for the future and growth prospects. Critical success factors have been identified to be the dire need for top management support, funding whether it be from local community or government, employee buy-in which middle management could easily obtain with their tenure and strong impact on internal culture and time efficiency which has been mandated by the board of directors to be 2 years to reach profitability and  meet physician staffing needs. With strong leadership from Shannon Johnson and buy-in via employee involvement from existing staff, it is not only possibly but highly likely ELH will differentiate itself enough to regain its competitive advantage and dominant position in the healthcare of Edgewood County.

Differential and Integral Calculus Essay Example | Topics and Well Written Essays - 2000 words

Differential and Integral Calculus - Essay Example Calculus is widely used in physical, biological and social sciences. Examples of its applications in physical sciences are like studying the speed of falling body, rates of change in a chemical reaction, or rate of decay in a radioactive reaction. In the biological sciences its applications include solving the problem of rate of growth of bacteria as a function of time. In social sciences Calculus has its applications in the study of probability and statistics. The two main branches of Calculus are Differential Calculus and Integral Calculus. Differential Calculus deals with rates of change while studying or solving a problem and Integral Calculus involves summations of special type. One helps to find the slope of tangent to a curve at a certain point while the other is used to find the area covered by a curve and two points on it. As the entire natural world is in a constant motion and thus a change, mathematical analysis provides us the means to investigate the process of change, motion and dependence of quantities upon each other. Consider the motion of a body moving in a straight line whose position is given by a number expressing the distance and direction from a fixed point, the origin. Now if we specify the position of this body at each instant of time, it is equivalent to defining a function of some real numbers representing time to some corresponding real numbers representing position. Now consider the following three scenarios: 1. What will be function to give the velocity at each instant 2. If only velocity is known at each instant, find the distance travelled during a particular interval of time. 3. If only the function giving the velocity at each instant is known, what would be the function giving the position at each instant These are the basic problems which are generally addressed by Calculus. DIFFERENTIAL CALCULUS The two main concepts in Calculus are limits of a function and continuity. Limit of a Sequence If n is a set of integers greater than 0 then consecutive points of a sequence, in our example 2-1/n, when plotted on a number line the sequence will come out to be as 1,1.5,1.66,1.75, 1.8, , 2-1/n, . or 1, 3/2, 5/3, 7/4, 9/5, , 2-1/n, .. Sequence I It is worth noting that as our sequence progresses it seems that we get closer and closer to 2 or our sequence appears to be approaching 2 as it progresses further and further but at no point does it appear to be exactly equal to 2. If x is a variable with above sequence as its range then it is said that xapproaches 2 as limit, or, x tends to 2 as limit and it is written as x 2. Limit of a Function Continuing with our example of Sequence I above, if function of x f(x) = x2 then all our results would be approaching a value of 4 as in (1)2, (3/2)2, (5/3)2, (7/4)2, (9/5)2, , (2-1/n)2, .. or 1, 9/4/ 25/9, 49/16, 81/25, whereas x 2. Like in another example of a sequence emerging from 2+1/10n the terms of the sequence are 2.1, 2.01, 2.001, 2.0001, .., 2+1/10n Sequence II Here again x2. It can be easily demonstrated that x24 as squaring

Social and governmental environmental of business Essay

Social and governmental environmental of business - Essay Example Tess can file suit against, JP Morgan Chase Manhattan bank, for sex discrimination. Employees claim this common discrimination, about companies’ ways of dressing of respective gender. That is particularly so, when employers have dressing rules, for each gender and are perceived by employees of a gender, as singling them out. The courts usually do not let employers get away with setting up or implementing dress codes in ways that deliberately discriminate, based on sex. Tess may file a discrimination charge with a State Equivalent. (Bender-Baird 75) However, sex discrimination is illegal thus; the courts normally defend employers’ rights to set up gender-differentiated dress codes, because men and women have normally dressed differently. The bank can defend itself for terminating Tess’s employment because she refused follow orders and directions of the work place. Employers are always under their employers’ supervision. They must do what their supervisors or employers ask them to do provided it is legal, ethical or immoral. Since Tess was aware of the company’s dress rules, and the company had warned her, the chances are that JP Morgan could win the case. Tess deliberately could not follow the company rules. The production of the nude photos of Tess by the company gave enough evidence of how Tess ignored the company rules. This would make Tess to lose the case even if she was to

Ethnic Market Essay Example for Free

Ethnic Market Essay With mounting western influence and focus on revival of traditional Indian fashion elements, diversity in India sees many faces. To maintain the dignity of the culture and to provide a platform to small Indian brands, future group initiated ethnocentrism concept by opening ethnicity store in Ahmedabad, Gujarat. This initiative has provided new format insights to organized retailers to expand their horizons in highly volatile Indian consumer oriented market. A new format has always been a challenge to any retailer to sustain into the market. In the changing face of market, to regain preference of consumers towards nationalized brands, can be looked from a confronting angle. This created an anxiety in the mind of researchers and inspired them to undergo the research to understand the ethnicity concept. Ethnicity format is studied based on the first ethnicity store set up in the city of Ahmedabad, Gujarat and glimpses are taken from the second and third store set up in Mumbai and Pune respectively. Research is secondary followed by primary in nature. This paper gives insights into the overall set up of ethnicity format that includes differentiating Criterias of ethnicity in comparison to regular retail formats based on observation at the store. Questionnaire based survey is also performed to get opinion on ethnicity store and paper gives insights into preferential category for purchase for future developments Consumers have given a very good response to the new concept. Along with shopping, experiences of consumers with the format have given a lasting impact on their mind-set. Further Raja market, Rani Market, Thoda aur market are found attractive to consumers and have gained good preference of consumers followed by Sona-chandi market Chota India and Ghar aangan market. The insights into concept development and suggested potential extended formats of ethnicity may readily work as a pillar to stand into the market for new retailers. Keywords: Ethnicity, Ethnocentrism, Organized Retail, Nationalized brands. Introduction Indian fashion industry is moving towards westernization due to high level of acceptance of foreign brands by the consumers. Due to this ,western brands are getting a wider platform than the ethnic brands across the country. As a result, national/ethnic products are even overlooked by consumers and time may come that such products may disappear from the market. To protect the Indian heritage, Future group took up the maiden initiative to provide a space to Indian products and brands under its own name and fame Future Group, Indias leading business house with strong presence in retail sector, launched a new retail format, family lifestyle store Ethnicity, in Ahmadabad to market ethnic brands and products of India in 2008. This chain is a major family format developed after the launch of *Professor, G. H. Patel Post Graduate Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar. **Assistant Professor, N. R. Institute of Business Management (GLS-MBA), Gujarat Technological University, Ahmedabad. Pacific Business Review International 2 highly successful family formats like Pantaloons, Big Bazaar, and Home Town. The new store format that has been billed as Everything Indian, seeks to promote ethnic brands, ranging from ethnic and fusion wear, Jewellery, handicrafts, home decor, beauty products to accessories and gifts. Thus ethnicity showcases a large number of small Indian brands under one roof. Ethnicity besides promoting the culture of ethnic products, provide a modern platform to augment the presence of the retailers into the industry. Research Objectives †¢ †¢ †¢ To understand the concept of ethnicity as a new retail format To understand differentiating factors of ethnicity store in comparison to the modern retail stores. To understand the consumers preference towards the new format. Scope of the Study The study has explored the concept of ethnicity. In includes understanding of the theme and concept development, merchandise development and differentiation criteria of format in comparison to existing formats. Further to understand acceptance of the new format, consumers preference towards the offerings has also been analyzed Data Collection Sources Secondary data sources have been used to understand the concept the ethnicity. Information has been taken from leaflet provided by ethnicity store of Ahmedabad, and Company website to get insights into ethnicity store of Pune and Mumbai. Articles kept on the websites are also used at the launch of ethnicity. Primary data has been collected through questionnaire to know consumers preference towards the new format. Respondents were the consumers of Ahmedabad who visited ethnicity store. Sample of 100 respondents was administered out of which 94 responses identified as valid sample for the study. Literature Review Ethnic origin has been defined as a group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition (Crysdale and Bettie, 1973). Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification. Because values reflect a standard or criterion that people use in the guidance of behavior, they act as a norm for ethnic consumer behavior and an influence on many consumption motives. Ethnic Marketing Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a companys products and services towards the customers lifestyles. According to Technopak Analysis, the current market of sarees and ethnic wear stands at Rs 31,000 crore and is projected to grow at 10 per cent to reach Rs 45,000 crore in 2014. Views expressing rationale towards ethnic marketing Mr. Arvind Singhal, chairman of management consulting and retail specialist firm Technopak Advisors (201011) said, Overall apparel category spends are rising, with special focus on ethnic wear brands, where many new brands have emerged as market heroes. They sensed the vacuum in the market, ease of entry, and attracted women the most interesting target consumer, which places the Indian ethnic wear market at Rs. 56,800 Crore, growing at 9% annually. Govind Shrikhande, customer care associate and managing director, Shoppers Stop said Branded ethnic Volume 5 Issue 5 (November 2012) wear is one of the top selling categories in our stores. For the past few years this segment has seen double digit growth, Mr. Gaurav Mahajan, CEO, Westside, a Tata group company said ,Indian ethnic wear is an integral part of our customer promise. We widened the Westside range and introduced Zuba, which offers silks and authentic handlooms. This autumn will see the launch of two more brands, Mr. Rakesh Biyani, joint managing director, Future Group said ,There is a significant rise in demand for womens ethnic clothing. There is a big gap between the opportunity and what is being delivered today by organized players. This gap identification generated a lead to cover the untapped ethnic market and future group took up the initiative to establish ethnicity store as a revolution in the existing apparel format. Concept development of Ethnicity Store by Future Group. Store Design Future Group has launched the first of a chain of stores aimed at retailing Indian wear in 2008 in Ahmedabad city. It is the branded Ethnicity store that keeps the a range of ethnic and fusion wear, jewelry, handicrafts, home decor, beauty products and accessories and gifts. All the products are India inspired. The store is having a spread over an area of 25,000 to 30,000 sq. ft. Store Objective The apparel labeled as traditional and indoor clothing a decade ago, has laid the foundation for todays contemporary Indian ethnic chic. Ethnicity proudly follows the Indian values of being sensitive to Ahmedabad city, environment and community. It provides a platform to bring together traditional or ethnic 3 retailers and consumers. It recreates the know-how of a traditional ethnic market in a modern retail format and is an aggregator of the multi-faceted ethnic merchandise and traditional selling practices. It revives and rejuvenates anything and everything that is Indian. It aims to truly open out the urban ethnic market and redefine the scale of ethnic merchandising. Ethnic-Theme Positioning at the Store The concept Ethnicity is not limited to ethnic clothing but it is a destination to get the unique experience. The key differentiator for Ethnicity lies in its 360-degree shopping experience. Ethnicitys store design reflects a distinctly ethnic character visual merchandising tools include artifacts, paintings and decor pieces from Rajasthan, Orissa and Gujarat. Visual merchandising at ethnicity is like the synopsis of a story book. Ethnicity has gone the Desi way (Highly traditional) to become attractive and communicative. It is vital to not only be a differentiated retailer but also to draw out the true essence of the products. Branding in ethnic wear has been led by region of origin of the product like Benaresi sarees, Lucknowi kurta, Kutchchi Bandhani. The store is colorfully designed and the flashiness gives it an ambience of luxury and festivity. Atmosphere at Ethincity Store Atmospheric at ethnicity store is a reflection of Indian heritage. Instead of halogen lights, everywhere light is reflected by lanterns. Instead of room freshener or perfumes, a raw fragrant of essential oil from flowers known as attar is used to mesmerizes the entrant and bring them to the Indian culture. All the racks for display of merchandise are developed from wooden and outside decoration is of handicraft, which gives a reflection of Indian art. Instead of having all the racks or shelves for display, few of the merchandise is displayed on cot. Store assistants are dressed in ethnic kurtas for refreshments, Coconut water is served in a lorry (Cart) which gives a flavor of typical Indian culture, on the road serving. Pacific Business Review International 4 Use of multi colors, art and fancy designs, air fragrance and traditional lightings give all time festival feeling experience. market. Chosen name for the market is based on arterial language of India. With the theme of ethnocentrism, the collection represents only Indian brands in all the merchandise. Merchandise at Ethnicity Store. All the offerings are divided into a Niche name of Overall Analysis of Ethnicity Store Table 1 Store Sections Generic category name Ethnic name at ethnicity store Women’s wear category Rani market-everything ethnic for women Men’s wear category Raja market-everything ethnic for men Kid’s wear category Chota India market Jewellery/ accessories Sona –chandi market- ethnic Jewellery Home accessories Ghar –aangan- ethnic ideas for your home Stationary/medical items Thoda aur- ethnic accessories and more Source: http://www. indiaretailing. com/organising-ethnic-retail. asp Data Analysis Regular formats of organized retail stores have their specific offerings. While ethnicity store has differentiated the same to give a new experience to the consumers. Based on observation at ethnicity store, the following comparison has been made to derive the differentiation criteria Table 2 Comparative Analysis: Organized Regular Retail Format V/s. Ethnicity Format Parameter Organized Retail Organized retailOutlet outlet Theme A move culture Objective To give exposure to western To give platform to Indian brands culture dynamics and appeal to ethnocentrism Size of the outlet Large size Comparatively small size Structure Vertical departmentation Horizontal departmentation. Availability of brands Global brands Only Indian brands Atmospheric Exclusive halogen lights lantern /yellow lights towards Ethnicity Store Ethnicity store western A move towards Indian legacy Volume 5 Issue 5 (November 2012) 5 Decoration No additional decoration Fully decorated with colors, lamps, handicraft ,puppets etc. -looks like all time festival Music Western songs Indian instrumental Fragrance Room fresheners Raw fragrant of essential oil from flowers known as attar Shelves Racks Along with racks Traditional village themed cots with four legs Merchandise division Products are separate Gender wise product bundling. Apparel gets displayed in one section, accessories other section, footwear another section and so on e. g. Raja market includes apparel ,accessories ,footwear addressing men. Rani market includes apparel, accessories, footwear for women Merchandise name English names Traditional Indian names Store assistant’s dressing Western formal wear Traditional Indian kurta Packaging Plastic printed bags Paper bags with traditional look Merchandise Western outfits western designs and indo- Indian traditional embroidery work outfits with Shoes Mojaris and chappals Indo-western painting Handicraft Cosmetic products. Natural ayurvedic products and aromatherapy Perfumes Incense stick, fragrances Light chandelier Candles and Lantern Artificial jewellery Stone work, Kundan jewellery Refreshments Food court with multi cuisine Small push cart/lorry with coconut water Deliverable Shopping Experience attar, natural Source: Primary data collection through observation Analysis of Consumers Preference Towards Ethnicity Store: Consumers survey has been performed to get insights into their experience towards the format with the help of questionnaire. Respondents were the consumers who visited the ethnicity store. Pacific Business Review International 6. Figure 1 Consumers Preference towards the Market based Merchandise at Ethnicity Store with Mean Rank ( where 1 is least and 5 is maximum) 0 1 2 3 4 5 4. 25 Raja Market 4. 02 Rani Market 2. 80 Chota India 3. 20 Sona Chandi Ghar Aangan 2. 05 4. 15 Thoda aur Source: Primary data collection through questionnaire Consumers preference towards the ethnic theme based markets is analyzed to know the preferred market. This analysis is aimed at developing the market to increase the preference †¢ †¢ †¢ †¢ Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. New introductions in thoda aur market like lamps, candle and fragrances, ayurvedic products etc have grabbed attention of people which gives a lead to introduce more unique and Indian traditional items. Sona chandi market has got a good response. Thus it can be interpreted that fashion accessories in ethnic look are keeping tune with the ethnic garments. As per consumers opinion, Chota India is yet to gain preference may be because of traditional designs that are not preferred more for kids in †¢ comparison to western attractive outfits with cartoon characters Again as per consumers opinion, Ghar aangan is also yet to gain preference may be because of bed sheets, utensils, toys , purchase for rituals like puja ka saaman etc. have pre-existence of established unorganized market. Volume 5 Issue 5 (November 2012). 7 Consumers Preference towards Ethnic Products for Three Most Preferred Markets Figure 2 Preference has been Analyzed towards Offerings for Females as Rani Market Source: Primary data collection through questionnaire Fusion wear and Mix Match are able to attract consumers as it is a new and unique base of ethnic products. As Saari, salwaar kamiz have become a common purchase and many platforms are available to address the demand, preference is found at the moderate level. Figure 3 Preference has been Analyzed towards Offerings for Males as Raja Market Source: Primary data collection through questionnaire In mens wear traditional wear in the form of Jodhpuri, Chudidar and kurtas along with traditional mojaris have attracted consumers to larger extent Pacific Business Review International 8 Figure 4 Preference has been Analyzed towards Offerings for Thoda Aur Market Source: Primary data collection through questionnaire Full range of Fragrances and Candles Incense has been introduced by ethnicity store. It has got extra ordinary preference of consumers. Thus it has contributed towards maintenance of Indian legacy Consumers preference towards Aromatherapy Aromatherapy is the use of aromatic plant oils, including essential oils, for psychological and physical wellbeing. Aroma therapists blend therapeutic essential oils especially for each individual and suggest methods of use such as topical application, massage, inhalation or water immersion to stimulate the desired responses. Aroma therapy oils may include : †¢ Peppermint Digestive disorders †¢ Rosemary Muscular pains, mental stimulant †¢ Sandalwood Depression, anxiety and nervous tension †¢ Sweet orange Depression and anxiety. †¢ Tea tree Respiratory problems, antifungal, antibacterial and antiviral †¢ Lavender Headaches, insomnia, burns, aches and pain Ethnicity store has provided the platform for Aromatherapy. Full range of essential oils has been displayed to generate the awareness and preference towards the same. It is aimed at generating awareness towards ayurvedic medicine in the arena of allopath for better and secure treatment. Ethnicity has taken maiden initiative to mould the consumers psychology towards naturopath. (Graph on next page) It can be interpreted from figure-5 that first hand response has been satisfactory with 49% for. Aromatherapy and thus it enjoys the potential to increase the preference in future. The atmospheric of traditional products is supporting the purchase of traditional way of health supplements. The advice and explanation given along with the product has played important role in making realization to go for natural products Volume 5 Issue 5 (November 2012) 9 Figure 5 Preference has been Analyzed for Aroma Therapy Source: Primary data collection through questionnaire Figure 6 Analysis of Consumers Satisfaction towards Ethnicity Store: Consumers level of satisfaction towards the differentiated offerings has been analyzed. Such analysis is aimed at identifying the most appealing differentiation for future positioning of the store and developing the strategies that may lead to future satisfaction Competitive Assessment Matrix with Mean Rank ( Where 1 is least and 5 is maximum) Regular Organized Retail Formats and Ethnicity Store Consumers’ satisfaction on competitive assessment matrix 0 1 2 3 4 5 4. 05 4. 95 Theme 2. 30 2. 60 Price 3. 25 4. 00 Variety 3. 94 4. 35 Display 4. 00 Experience Source: Primary data collection through questionnaire Keys : Regular organized retail outlets Ethnicity store 5. 00 Pacific Business Review International 10 †¢ †¢ †¢ †¢ †¢. Competitive assessment matrix depicts that ethnicity theme is highly appealing to the people. The differentiation point of giving experience to the consumers than only to provide a platform for shopping is getting correct positioning in the mind set of consumers as it is applauded by consumers with the mean rank of 4. 95. Unique display of ethnicity is highly appreciated by consumers in comparison to regular organized retail formats. On the dimension of variety ethnicity is lagging behind in comparison, the contributing reason may be limited number of Indian brands into each category. As far as pricing is concerned none of the outlets satisfied the consumers expectation. It brings out the fact that price structure is too high. Here opportunity lies with ethnicity store to discriminate pricing strategy to get competitive edge over other formats. It might be feasible to reformulate the pricing strategy due to nationalized brands. †¢ †¢ †¢ †¢ †¢ Suggestions †¢ Major Findings †¢ †¢ †¢ Ethnicity is indeed a revolutionary move towards consumers ethnocentrism. National players have also joined hands with the big retailer and accepted the opportunity to address the mass market. Thus it has contributed to a greater extent in providing a wider platform to small retailer of India. Further is has contributed towards generating awareness of ethnic products and brands of allover India which were not noticed by the consumers and importance was not realized by consumers. It is an absolutely unique model into organized retail formats. Everything starting from atmospherics to collection of brands, merchandise display and packaging is uniquely positioned with the nationalized theme. It provides a feel-good factor and thrilling experience to the consumers. Consumers are getting attracted by the theme and getting exposed and penetrated by ethnic products. Today consumers look for fashionable clothes. National brands which were not recognized earlier, have provided a platform of fashion to explore Consumers are highly satisfied with Raja Market offerings followed by Rani market and thoda aur market. Fusion wear, Mix Match, Jodhpuri,Kurtas, Chudidars, Mojaris and fragrances ,candles and incense are able to get preference of people. Aroma therapy is able to get good welcome form the consumers. Ethnic designs are getting acceptance in the form of novelty. In all this innovative concept well applauded by consumers as they are getting exposed to all the variety and designs of products of all the corners of India under one roof. †¢ †¢ †¢ More Indian retailers should be motivated to provide huge collection of ethnic products in the categories of mens wear and womens wear to provide more varieties. There is a need to increase the range of aroma therapy offerings to increase the awareness and consumption. Fragrances, candles and incense offerings have brought Indian values back in the preferences. This has showcased a very good business potential as a whole. There is a need to provide more and more offerings into the segment with more and more varieties. Potential revolutions into existing format of ethnicity for India. Format can be expanded by introducing specialties of major states/cities of India †¢ Rajasthan market Art craft †¢ Jamnagar market-Bandhani Volume 5 Issue 5 (November 2012) †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Bangalore -Silk garments Chennai- Pearl jewellery Kerala market-Spices Format can be expanded by introducing specialty food of major states/cities of India it may help to give a back shift to the consumer trend which is moving towards western food Gujarati food Punjabi food South Indian food Rajasthani food North Indian food Kathiyawadi food Potential revolutions into existing format of ethnicity for other countries. It has been witnessed that countries are getting specialized into technological innovations but spread of such innovations into the same continent reflects questionable behavior of consumers. Many a times it is because of lack of awareness. Such type of format may provide a common platform to explore the small innovative products at consumer end E. g. European countries. Fashion based Ethnicity- As fashion industry is one of the major growing industries in Europe, all fashion statements can be displayed under one platform †¢ Fashion statement of Italy †¢ Fashion statement of France †¢ Fashion statement of United kingdom Technology based ethnicity- Technical Research innovation driven countries, all innovations can be displayed under one platform †¢ Big to small innovative products of Finland. †¢ Big to small innovative products of Germany †¢ IT Renewable technology based products from Sweden †¢ Electric technology innovations of Netherland E. g. Asian Countries 11 Technology based ethnicity †¢ Robotic technology based innovative small to big products from South Korea Japan References Crysdale and Bettie, 1973, Retrieved from, http:// www. manifolddatamining. com /html /products/ ethnicmarketing. htm on 15/02/2012 Anuradha Shukla, Ethnic wear market booms in India retrieved from http://wonderwoman. intoday. In/ story/ethnic-wear-market-booms-in-india/1/ 88440. html http://indiatoday. intoday. in/story/ethnic-wear-marketto-grow/1/124981. html retrieved on 06/02/2012 koregaonparkplaza, pune (2011) retrieved from http:// w w w. k o r e g a o n p a r k p l a z a . c o m / s t o r s details. asp? id=77catid=1st=1 retrieved on 06/ 02/2012 Runul Vashistha, (2009) retrieved from http:// www. indiar et a iling. com/ R et ailC oncep t _ details. aspx? Id=58 retrieved on 02/02/2012 Pooja nair, (2009). retrieved from http://ahmedabad. metromela. com/Lamps+and+ethnic+ wear+at+. Ethnicity/article/3183 retrieved on 15/02/2012 Shailesh Shah, (2012). Ethnicity: Towards organising ethnic retail, retrieved from http: // www. indiaretailing. com/organising-ethnicretail. asp retrieved on 02/02/2012 http://www. pantaloonretail. in/pdf/ethnicity_karigari. pdf Reference Book Jr. Churchill Gilbert A. , Lacobucci Dawn, Israel D. , (2009),Marketing Research- A South Asian Perspective, India Edition, Delhi: Cencage Learning. Additional material Leaflet circulated at ethnicity store 12 Glossary Attar: A fragrant of essential oil typically made from rose petals Ayurvedic: It is a Hindu system of traditional medicine native to India and a form of alternative medicine. Ayurveda can be defined as a system, which uses the inherent principles of nature, to help maintain health in a person by keeping the individuals body, mind and spirit in perfect equilibrium with nature Bandhani: A process of patterning cloth by tie-dyeing in which the design is reserved on the undyed cloth by tying small spots very tightly with thread to protect them from the dye especially popular in Rajasthan and India Chappal: An item of Indian footwear, similar to a flipflop with a toe strap Chota (India market): Younger, junior child related products. Pacific Business Review International Kundan Jewellery: Kundan is a traditional Indian gemstone jewelry, a method of gem setting in a jewellery piece, consisting of inserting gold foil between the stones and its mount, usually used to create elaborate necklaces believed to have originate in royal courts of Rajasthan and Gujarat. It is the oldest form of jewellery made and worn in India Kurta: A knee-length, collarless shirt worn over pajamas by men in India Mojaris: A style of South Asian handcrafted footwear mostly using vegetable-tanned leatherproduced in India Organized retail: Organized retail has been defined as a network of similarly branded stores with an element of self service Raja (Market): A prince, chief, or ruler related products in India Rani (Market): Indian princess related products Ethnicity: Ethnicity implies common customs, values, and attitudes within a group of people who are bound by a common cultural identification Saree: a dress worn primarily by Hindu women; consists of several yards of light material that is draped around the body Ethnic groups: A group of people who share a common descent, a sense of collective identity and usually a shared cultural heritage and tradition Sona-chandi (market)-Gold silver related products/jewellery Ethnic Marketing: Ethnic marketing is an important aspect of lifestyle marketing, a strategy that tailors a companys products and services towards the customers lifestyles Ghar -aangan (market):Home decoration related products Handicraft: Items made by hand, often with the use of simple tools, and are generally artistic and/or traditional in nature . They are the objects of utility and objects of decoration. Incense stick: It is composed of aromatic biotic materials, which release fragrant smoke when burned Thoda aur (market): somewhat more than the existing here in the context of more than the regular offerings.

Controversies Over Technology in Early Childhood Classrooms Essay

Controversies Over Technology in Early Childhood Classrooms The role of technology in early childhood education is a controversial topic to both teachers and parents. The main concerns of both teachers and parents is the potential benefits for young children’s learning and development.. Supporters and non-supporters agree on the importance of young children’s social, emotional, cognitive and physical development. Supporters feel children should have the opportunity to use the computer as another tool to aide in and encourage their development. Non-supporters agree the computer may be a useful tool for young children but feel many teachers may not be using the computers in the best way to promote a healthy development in the child. They also contend that introducing the computer takes away from important learning experiences such as play and art (NWREL, 2001). School programs are now working on ways to better integrate computers into the classrooms in order to offer the young children the opportunities to develop the necessary skills to grow as students (Gimbert, 2004). The purpose of this research paper is to examine the controversies that surround technology use in early childhood classrooms. Introducing Technology into the Classroom Properly introducing technology into early childhood classrooms is the first and crucial step in producing a new and useful tool for students to use to enhance their learning. Many researchers do not recommend introducing computers to children young than three because they are not developmentally ready ((Haugland, 2000). It is useful to start off introducing a computer to young children in a group setting because it is general information all children need to know. The teacher may begi... ...about the different ways in which young children experience computers in the classroom setting. It included a study done of kindergarteners from about 22,000 different public and private schools and examined they availability of computers to these children. Romeo, G. (2003). Touching the screen: issues related to the use of touch screen technology in early childhood education. British journal of educational technology, 3, 329-339. In this Journal there was a study performed on early childhood students and their reaction to touch screen computers. The results were more negative rather than positive proving that it was more productive to use the mouse and keyboard for young children. Shade, D. (1999). Integrating technology into the early childhood classroom: the case of literacy learning. Information technology in Childhood Education Annual. 1999, 221-254.

An Analysis of as the Dead Prey Upon Us by Charles Olson

As the Dead Prey Upon Us Analysis Charles Olson was an innovative essayist and poet in the 1950s-1960s. He created the idea of â€Å"Projective verse† and wrote and essay on it, asserting that a poem is a transfer of energy from the writer to reader. Projective verse allows the energy of the poem to be properly discharged. He also explained that form is an extension of the content of the poem, which is why are all breathed conditioned by his ear.He thought the best verses were supposed to sync your ear and your breath. Olson also believed closed form and structured stanzas wasn’t conducive to expressing details and making truly original poetry. This idea of projective verse gives us an understanding when studying the form of â€Å"As the Dead Prey Upon Us†. â€Å"As the Dead Prey Upon Us† is written in projective verse using a variety of stanza patterns, from long verses to short, sparse verses.Despite the varied form, the imagery is strong throughout. The poem begins with the perception that the ghosts who haunt humans represent those parts of people that have not had the chance to live fully. The ghost may signify a repressed or constrained part of someone’s personality or an unresolved conflict nagging at the back of the mind. When the speaker complains that his mother’s death continues to haunt him, he begins by observing that the dead are unacknowledged facts of self.These repressed events or memories are â€Å"the sleeping ones,† and the speaker bids them to awake and thus to â€Å"disentangle from the nets of being! † The poem is divided into two sequences of unnumbered stanzas. Usually, Olson will mark off the segments of different â€Å"acts† in a poem according to a simple pattern. Part 1 of a long lyric sequence sets up the conditions in which a thinking process will ensue, in which a variety of isolated elements taken from different sources in experience, including dreams, are carefully sifted and their internal relations worked out.The second sequence synthesizes, imagines, and philosophically investigates the â€Å"formal† construct, a process in which the new form is woven into the context of other knowledge possessed by the poet. An Olson poem is thus the carefully staged reenactment of how the mind works to understand itself when seized by creative activity, such as dreaming. In this instance, the speaker is aroused by the irritating insistence of a dream he has had of his dead mother. The speaker has awakened and now recounts his dream to himself (and to the reader) in an effort to decipher its twisted plot.The progression of stanzas introduces the reader to the other features of the dream: a visit to a tire store, where he may have observed the mechanic working under his car while replacing the tires; a vision of his mother surrounded by other dead souls in the living room of his house, where a film projector is showing a film against one of the walls ; and in another room, an American Indian woman walks a blue deer around in circles, a deer that speaks in an African American dialect or like an old woman as it looks for socks or shoes to wear, â€Å"now that it was acquiring/ human possibilities. This latter image of the evolving deer generates the discussion on the â€Å"nets of being,† the laws that govern human identity and set it apart from other orders of nature, animals, and angels. To be human, the speaker notes, is to be limited to the â€Å"five hindrances,† the five senses of the body from which awareness derives. Human awareness is a niche in reality that dreaming expands and contradicts. The speaker must try to resolve the differences between what he has dreamed from his unconscious and what he understands as waking awareness, the world perceived by sense and logic.The speaker’s dilemma is that he is of two minds that do not connect except here, in this poem, where the reader finds him puzzling o ut the meaning of a dream in his waking state. The situation is ironic, the perfect representation of the problem of divided nature Olson wishes to resolve. Personally, I did not like this poem. I took a lot of time to understand the idea and meaning behind the poem, and while I appreciate the ideas Olson was trying to address, I don't like the way it was done and I disagree with his negativity of closed verse.I feel like both closed and open verses have their place, and both can express creativity in a poem. I also, did not enjoy the many readings I had to do of the poem before I realized what it meant. Honestly, upon first reading, I had no idea what was going on. After several readings I began to glean the meaning of the poem behind it. While I enjoy poems that require thought to find the meaning, I felt like someone who didn't understand Olson's ideas on progressive verse won't fully understand the meaning behind the format of his stanzas. Works Cited http://www. poetryfoundatio n. org/bio/charles-olson

The Use of Steroids in Professional Sports Essay - 1499 Words

The Use of Steroids in Professional Sports They’re among the world’s most controversial drugs. Not Heroin, Ganja, Coke or Crystal Meth, but Anabolic Steroids. Steroids are medical treatments that come in two varieties: Anabolic Steroids and Corticosteroids. These are both synthetic versions of hormones produced naturally in the body but they perform two completely different tasks. Corticosteroids are used by doctors to decrease inflammation. Anabolic Steroids are the familiar term for the synthetic version of the male sex hormone testosterone. Its technical name although, is Anabolic-Androgenic Steroids (AAS). â€Å"Anabolic referring to muscle-building and Androgenic referred to increased male sexual characteristics,† defined by the National†¦show more content†¦Anabolic Steroids are taken by athletes to increase muscle mass while decreasing fat rapidly and efficiently. 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